Daycare Photo Download
Daycare Photo Download Beach Street Labs · Internal · Oct 5, 2026

Executive summary · Section 13

13. Week-by-week rollout

Oct 5 – Nov 1, plus Nov–Dec preview.

Week 1 (Mon Oct 5 – Sun Oct 11): fix trust copy, go iPhone-first, switch on

  • Privacy wording fixes first (§2b #1): homepage line, App Store privacy labels and description, CWS privacy tab.
  • Homepage hero → “On your phone tonight”, with the App Store badge as the primary CTA on mobile.
  • Ship /save-procare-photos-to-iphone. Add an App Store badge above the Chrome steps on all guides.
  • appstore_click event plus dynamic ct App Store links. Search Console.
  • Google: duplicate into Mobile (iPhone) and Desktop (Chrome) campaigns; new keywords and negatives; mobile RSA; unpause; request re-review. Microsoft import (desktop).
  • Pinterest: 4 boards; publish pin-leaving, pin-grandparents, pin-weekly plus pins 5–7; promoted $1/day.
  • Directors: 10 emails (holiday-angle subject; body mentions “an iPhone app, plus a Chrome version”).
  • Reddit: 3 answers (rewritten iPhone-first, with the disclosure line).
  • Film the iPhone screen recordings (demo mode).

Week 2 (Oct 12 – 18): App Store and social footprint

  • In-app review prompt after a successful backup (next app build). Rewrite screenshot 1’s caption if needed.
  • ⚑ Apple Ads test at $1/day (if adopted).
  • Ship /never-miss-picture-day.
  • Instagram and TikTok accounts; bio link = App Store ct link; 3 Reels/TikToks (hooks 1, 3, 5).
  • Meta: card, phone-first creatives 1–3 plus laptop 4–5, AppStoreClick optimization. Ready, on at the trigger.
  • Google: first search-terms review per device; phrase-match safety net if impressions are low.
  • Directors: follow-ups plus 10 new.

Week 3 (Oct 19 – 25): Halloween and photo book prep

  • Publish /daycare-photo-book and /download-procare-videos (iPhone angle).
  • App Store In-App Event “Halloween parade photos” (Oct 27 – Nov 3) and Halloween promotional text.
  • Google: “Your Halloween Photos, Saved” (Oct 26 – Nov 7).
  • Pinterest: phone-first holiday pins, plus the new pin-catchup phone variant.
  • 3 more videos (hooks 2, 4, 6). Facebook group posts (real memberships only).
  • First CAC read: web (Stripe), iOS (App Analytics ct), Apple Ads.

Week 4 (Oct 26 – Nov 1): holiday switch and review

  • Halloween push Oct 30 – Nov 1: “the parade photos are in the app; get the originals in your camera roll tonight”.
  • Nov 1: holiday RSA (⚑ moved up from Nov 15); Meta ad 3 (share/AirDrop); seasonal App Store promo text.
  • Pick the best TikTok/Reel. If it clears the trigger, plan a $25 Spark test in week 5.
  • Review (Sun Nov 1):
    • CAC by channel (web / iOS / blended)
    • App Store page conversion rate
    • Ratings count
    • Preview → paid by platform
    • Director replies
    • Then reset Nov–Dec. Draft the May–Aug 2027 graduation campaign (your Week 9–12 item), iPhone-first.

Nov–Dec preview

  • Holiday photo books and cards (Nov 1 – Dec 15)
  • In-App Event and director email “Back up before winter break” (early Dec)
  • “Save 2026’s photos” (Dec 26 – Jan 5)
  • Optional “Brightwheel coming soon” waitlist from your strategy doc (not live yet)