Daycare Photo Download
Beach Street Labs · Internal · Oct 5, 2026
Executive summary · Section 14
14. Creative audit: phone-first vs. laptop-centric
Classification is based on file names and the descriptions in launch-kit/README.md, higgsfield/README.md and COPY.md. I haven’t viewed the images themselves; confirm the “check” items by eye.
| Asset (repo path) | Device framing | Use |
|---|---|---|
app-store/screenshots/01–06.png (1290×2796) and 6.5/ |
iPhone (real app UI) | Primary. Best phone-first source: crop to 4:5 for Meta feed and 9:16 for Stories, Reels and Pins. Use the done screen, the camera-roll shot and the calendar list. |
launch-kit/higgsfield/final/ad-phone-1080.png |
Phone | Primary square for Meta ad 1 and the Reddit ad. Needs a 9:16 and a 4:5 version. |
higgsfield/final/ad-timeline-1080.png |
Device-neutral (dated snapshots, hands/backs only) | Primary emotional creative (Angle A). |
higgsfield/final/pin-leaving-1000x1500.png, pin-grandparents-…, pin-weekly-… |
Probably neutral (headline-led). Check for laptop imagery | Primary pins. |
launch-kit/social-square-1080-share.png, social-vertical-1080x1350-share.png, pinterest-1000x1500-share.png |
Unknown. Made when “only the Chrome extension is claimed”. Check copy for “Chrome”/“computer” | Primary if the copy is neutral; otherwise re-render via launch-kit/render/launchkit.js with phone copy. |
higgsfield/final/ad-laptop-1080.png |
Laptop | Secondary: desktop and retargeting ads 4–5 only, “On a laptop? Add it to Chrome.” |
higgsfield/final/ad-before-after-1080.png |
Mixed (phone thumbnails → Finder list, i.e. a computer) | Secondary as is. Needs a phone version: app thumbnails → camera-roll album (“1,297 photos”). |
higgsfield/final/pin-catchup-1000x1500.png |
Computer copy (“On your computer tonight”) | Secondary. Re-render as “On your phone tonight”. |
launch-kit/social-square-1080.png, social-vertical-1080x1350.png, pinterest-1000x1500.png |
Probably Chrome-era copy. Check | Secondary until checked or re-rendered. |
store-package/01-license … 04-done.png, promo-marquee-1400x560.png, promo-small-440x280.png |
Chrome popup | Secondary: CWS listing, desktop guide pages, the laptop video only. |
launch-kit/flyer-parents-letter.pdf, flyer-directors-letter.pdf |
Chrome-era (README: “Only the Chrome extension is claimed”). QR → site (fine on iPhone: the Smart App Banner shows) | Usable now. Re-render v2 with “iPhone app + Chrome” copy and an App Store badge. Keep the QR → site with utm (the site routes per device). |
COPY.md §3 TikTok/Reels footage notes (popup → ZIP → Finder) |
Laptop | Secondary. Replace with iPhone screen recordings (§10). |
app-store/play/* |
Android (no Android app yet) | Don’t use. |
launch-kit/logos/*, photos/photo-1..4.jpg, qr-*.png |
Neutral | Use as is. |
New phone-first creative needed (priority order)
- 9:16 iPhone screen-recording video (15–25 s): picker → progress → Photos album filling. One master cut for TikTok, Reels, Shorts and Stories, from demo mode.
- Phone before/after (replaces
ad-before-after): app feed thumbnails → camera-roll album with a count. pin-catchupphone variant: “Every photo your daycare posted. On your phone tonight.” (1000×1500, plus 1080×1920).- Calendar creative: phone with the “Coming up” list beside a calendar showing “Picture day” (
CALENDAR-LAUNCH.mdPinterest concept). Square, 9:16, 2:3. - Share / AirDrop creative (holiday, Angle B): camera roll → AirDrop → Grandma’s text reply (no faces).
- 9:16 statics from App Store screenshots for Meta Stories and Reels placements.
- Flyers v2 (iPhone plus Chrome copy, App Store badge).
Keep the creative rules: no children’s faces, no price baked into images (higgsfield/README.md), brand palette and type from launch-kit/README.md.