Daycare Photo Download
Daycare Photo Download Beach Street Labs · Internal · Oct 5, 2026

Executive summary · Section 15

15. First-week action checklist

Mon Oct 5 – Sun Oct 11

Trust and consistency (do first, ~2 hrs)

  • Homepage: “no tracking” → “No account with us, no cloud. We never see your photos.”
  • App Store Connect: privacy labels match /privacy (usage counts, crash diagnostics; not linked, no tracking). Remove “No tracking. No analytics” from the description.
  • CWS privacy tab and listing text match /privacy.
  • Update app-store/LISTING.md and mobile/store/APP_STORE_LISTING.md to the live state (in-app purchase “Yearly license $19.99”; “$20” → “$19.99”).
  • COPY.md “Always true” line and launch-kit/README.md: iPhone app first, Chrome second.
  • REDDIT-ANSWERS.md: lead with the iPhone app; fix “logs in as you”.

iPhone-first site (~3 hrs)

  • Hero → “Every photo your daycare posted. On your phone tonight.” App Store badge primary on mobile, Chrome primary on desktop.
  • Ship /save-procare-photos-to-iphone (Google-safe copy). Add to sitemap and footer.
  • App Store badge above the Chrome steps on every guide.

Tracking (~1.5 hrs)

  • GA4 appstore_click (with placement) as a key event. Meta AppStoreClick, Pinterest/Reddit lead on the same click.
  • App Store campaign links (pt/ct) generated; site App Store hrefs get a dynamic ct from dpd_utm.
  • Search Console and Bing: verify and submit the sitemap. Fix the GA4 Data API scope.
  • End-to-end iPhone test (ad URL → badge → App Store ct → sandbox purchase → Neon apple_activated) and a desktop Stripe test.

Paid (~2 hrs)

  • Google: split into Mobile (iPhone) and Desktop (Chrome); remove the app negative and add the narrower ones (android/apk on mobile); add the M2 iPhone keywords; mobile RSA with pins; a no-“Procare” backup RSA per ad group; import appstore_click; unpause; request re-review. Record the bidding choice in ADS.md.
  • Microsoft Ads: import the desktop campaign, max CPC $0.20.
  • Pinterest: 4 boards; phone-first pins live; promoted $1/day.
  • Meta: card and account info; load ads 1–3 phone-first (ad-phone, ad-timeline, App Store screenshot crops) and 4–5 laptop (ad-laptop, ad-before-after). Leave Off until the trigger.
  • Decide on the ⚑ Apple Ads test (week 2).

Distribution and creative (~2 hrs)

  • 10 director emails (COPY.md §4 with an iPhone line, holiday subject) plus the flyer PDF.
  • 3 Reddit answers with the verbatim disclosure line.
  • Film the 9:16 iPhone screen recordings (demo mode). Reserve the Instagram, TikTok and X handles.
  • Brief or re-render: the phone before/after and the pin-catchup phone variant.
  • Monday routine on the calendar: web CAC, iOS (App Analytics ct), Apple Ads, search terms, Reddit search, results log.