Executive summary · Section 6

6. App Store Optimization (iOS “SEO”)

ASO is the iOS-first equivalent of organic search. These are cheap, compounding changes.

• Ratings (highest priority):
  • Prompt for a rating with Apple’s in-app review prompt (SKStoreReviewController / requestReview) right after a successful full backup (“1,247 photos saved”). Apple shows it at most 3 times a year per user.
  • Also ask paying users in the day-3 email (MESSAGING.md §8).
• Screenshots:
  • The 6 in app-store/screenshots/ are your best phone-first creative (§14).
  • Make sure screenshot 1 states the outcome (“Every daycare photo, in your camera roll”) rather than the license screen.
  • Plan in CALENDAR-LAUNCH.md: screenshot 3 = “Picture day, on your calendar. One tap.”
• Product Page Optimization: A/B test screenshot 1, outcome vs. “before your account closes”, once traffic allows.
• In-App Events (App Store feature, free):
  • “Back up before winter break” (Dec)
  • “Halloween parade photos: save the originals” (Oct 27 – Nov 3)
  • “Save the year’s photos” (late Dec)
  • These surface in App Store search and on the product page.
• Subtitle / keywords:
  • The subtitle “Save every Procare photo” is fine.
  • Keywords currently include procare and kinderlime. Apple’s guidelines discourage other parties’ trademarks in metadata. It passed review, but if Procare ever complains, have a fallback set ready: daycare,photos,download,backup,preschool,childcare,camera roll,memories,toddler,save,export.
• Promotional text (editable without review): rotate seasonally.
  • Oct: “Halloween photos are in the daycare app. Save the originals to your camera roll tonight.”
  • Nov–Dec: “Every daycare photo, full size, ready for the photo book.”
• Update listing docs to match live (in-app purchase $19.99, privacy labels). See §2b #3.